I like to see what different companies are doing in terms of their web presence and I was looking at “gutter Cleaning London” and came across this site: http://blueskygutters.co.uk/. They are ranked number 2, but if you look at their site, it is clean and done by a professional. If you look at the number search result, it looks like wordpress 1.0 that my mother did….
It goes to show you, that having a pretty website isn’t all it takes for web rankings. The professionals in this industry need to learn that and apply the methods that will get them higher rankings.